SO critical SO fashion in Milan

From the 23rd to the 25th of September Milan will host So critical so fashion a fair that gathers small enterprises, environmentally safe and with high standards of quality, and young and independent brands. A showcase of those socially responsible fashion projects that bring sustainability in the long-lasting tradition of fashion, together with esthetics, quality, innovation and trends.The 20 selected exhibitors will sell their current collection and show a preview of A/W 2012; performances, workshops, laboratories will be also hosted in the multi-functional location of Frigoriferi Milanesi. Visitors will also find relax areas where to enjoy music sessions and catering with organic food.
It is organised by Terre di mezzo Eventi, one of the main independent publishers in Italy.

The location  is  Frigoriferi Milanesi – via G.B.Piranesi 10, Milan, an art space which used to be a storage space in the past.

For more info: www.soscriticalsofashion.it