Friday, 22 April 2011

SNOB - only for super rich Russians

More than two months ago I was in London and while I was walking, my attention got attracted by a huge billboard in Russian.

I took a picture of it and decided to investigate what was it about...and I discovered that it was the ad for a luxury magazine called SNOB, which has been recently founded by Mikhail Prokhorov, a Russian billionaire.
Snob is aimed at the so-called global Russian, who lives anywhere in the world, but who is linked to every other Snob reader through the language and the culture of Russia.
Snob magazine is published only in Russian and is available in New York, London, and Moscow. It is closely linked to an online social network launched by Prokhorov two years ago.
Readers of Snob magazine are expected to be between 35 and 50, earn $50,000 to $100,000 a year and be part of an internationally minded group of Russians with similar interests.

Illustrations from SNOB

Cover pages

Ask your Russian friends to read it to you...what a smart ad!

Here is the link to the magazine (only in Russians of course)
and the link to a presentation that explains the ideas and concepts beyond th

I wonder if it could be possible to publish such a magazine in Italian...if it would have the same appeal... I love the idea of a glossy magazine in Italian for the Italian community living abroad ..

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