Friday, 27 January 2012

Raise your hands and be ashamed if you have never been to 10 Corso Como, Milan

Two days ago I was in Milan and took some time off from my scheduled meetings to go and see 10 Corso Como, a beautiful fashion store made up of a shop, a bookshop, a restaurant and a gallery.

Funded in 1990 by gallerist and publisher Carla Sozzani, 10 Corso Como has abandoned
accepted retail practices and promoted a new philosophy of marketing: "the slow shopping". So you can stroll along the shop, have a coffee, smell parfumes, enjoy the scent of candles and empty your pocket...temptations are everywhere and prices...well, prices are high (but anyway you are in one of the fashion temples!)

The pics below have been taken with my i phone (and actually photos are not allowed inside the shop..pls don't tell anyone!)
If you are not in Milan and don t plan to come soon, you can also shop online at

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